Naomi Watts

Award-winning actress, wellness advocate, and founder of pro-aging skincare brand

A smartphone displaying a collage of diverse women with positive messages about self-care, health, and empowerment.

OUR PARTNERSHIP

We supported Naomi Watts and Stripes with organic social media posting on Instagram and Facebook, delivering results including:

+30,000

FOLLOWERS ON
INSTAGRAM

+15,394,060

IMPRESSIONS ON INSTAGRAM

+4,870

INSTAGRAM
DMS

Key Objectives and Achievements

  • Led the brand’s social media launch, driving strategy, content creation, and community engagement, all to spark meaningful conversations around aging and wellness

  • Built the Stripes community on Instagram and Facebook

  • Created a monthly content shot list with trends research for Naomi to execute

A woman with short blonde hair, wearing a beige top and cream cardigan, standing against a plain white background with arms crossed, smiling softly.
A green heart-shaped vote symbol with an exclamation mark at the bottom.
Four women, each in different poses, posing against a plain white background. The top left woman has long dark hair and is wearing a white button-up shirt. The top right woman has long gray hair and is wearing a white tank top. The bottom left woman
A woman with short blonde hair smiling and raising her arms with her eyes closed, wearing a white sleeveless top and jewelry, against a plain background. Overlaid text reads, "Let’s do this today!" and "Whenever is up to you, master."
A graphic showing a large circle with a segment highlighted and the text '1 Billion'. Below, it states 'Nearly 1 billion of us will be in menopause by 2025'.
Collage of five women of diverse ethnicities and ages, with a message that says 'We are powerful, resilient, strong. We are Stripes' on a light green background.
A graphic with a maroon background featuring a pattern of curved lines, displaying the text "Let's Talk About Moods" in the center.
Three women enjoying a fun, casual moment outdoors, with the phrase 'We're on fire' and 'Stripes' written above.
Text that reads, "I'm the daughter of a sister who's the mother of a brother."
Quote saying, 'I finally got 8 hours of sleep. It took me 5 days, but whatever.'
Collage of diverse women with gray and white hair, representing different ages and ethnicities.
A word cloud with terms related to female health issues, including 'hot flashes,' 'chills,' 'mood swings,' 'vaginal dryness,' 'weight gain,' 'dry skin,' 'night sweats,' and 'irregular periods.'
A smiling woman with short blonde hair holding a black garment, with the text 'YOU'VE EARNED YOUR Stripes' and a background of white and silver diagonal stripes.
Four women of diverse ages and ethnicities standing separately against plain backgrounds, looking confident and relaxed.
A woman with short blonde hair smiling with her eyes closed and arms raised above her head in a joyful pose, wearing a white tank top and jewelry, against a plain background. Text overlays read 'lets do that together' and 'whenhope is all we have'.
A circular infographic states that nearly one billion people will be in menopause by 2025, with the number '1 Billion' prominently displayed in the center.
Portraits of five women of different ages and ethnicities, alongside a text block reading "We are powerful, we are resilient, we are strong, we are Stripes."
Digital graphic with the words "Let's Talk About Moods" on a dark red background featuring curved, lighter red lines.
Three women enjoying the outdoors, with the text 'We're on fire' and 'Stripes' above them. The women are wearing striped clothing and appear joyful.
Text that reads, "I'm the daughter of a sister who's the mother of a brother."
Quote on a light background that says, "I finally got 8 hours of sleep. It took me 5 days, but whatever." with a small red and white logo at the bottom.
Collage of diverse women, including young, middle-aged, and elderly, with varied hairstyles and expressions.
A word cloud with words related to hormonal and physical effects, including hot flashes, chills, mood swings, vaginal dryness, weight gain, dry skin, night sweats, and irregular periods, set against a dark red background.
A woman with blonde hair laughing and holding a black garment, alongside a pattern of silver and white stripes and the phrase 'You've earned your stripes' in black text.