Honey Stinger

Sports nutrition brand sold in Target, Dick’s & Walmart

OUR PARTNERSHIP

We supported the Honey Stinger brand with organic and paid social media on Instagram, Facebook, TikTok and YouTube, delivering these results in one year:

11,260

NEW INSTAGRAM FOLLOWERS

34.8M

INSTAGRAM
IMPRESSIONS

62M

INSTAGRAM
ENGAGEMENTS

Key Objectives and Achievements

  • Grow following and increase brand awareness

  • Build a strong community with runners and athletes across the board

  • Seed influencer PR campaign, sending product to over 500+ creators

  • Plan all teaser, launch, and sustain content surrounding the launch of multiple new product flavors

  • Work in collaboration with athletes from D1 students to Olympians to promote product

A strawberry, a peanut butter scoop, and a chocolate bar with text asking to name a better trio, and a message saying 'We'll wait' with eyeball icons.
A green heart-shaped symbol with a female gender symbol integrated into its design.
Text overlay on a yellow honeycomb-patterned background with the words: 'Fueling Before a Run, Very Demure, Very Mindful'.
A woman being interviewed with a microphone labeled 'E' on a dark blue background with star patterns. The woman has short hair, is wearing a black suit with a white shirt, and looks surprised or intense. There are other people and flowers in the background.
A woman running outdoors, wearing athletic clothes and orange running shoes, with the text 'MARATHON ESSENTIALS' overlaid.
A man with dreadlocks and sunglasses adjusts his sunglasses with his right hand, looking upward with a surprised expression. There is a quote above him that says, 'I don't use any fuel when I'm running.'

"I have been working with Love Social for about a year and a half now (I work for a sports nutrition CPG brand) and I am still so thrilled that we went with them when vetting new agencies. The vetting process is annoying and time consuming and Katie was one of the only agencies that actually listened instead of just pitching. The team assigned to my account is personable, patient and always there when I Slack them 47 questions in a row. Couldn't be happier with Love. We Love Love :)"

— Mandi Kreisher, Honey Stinger Marketing Specialist