March 4, 2019

So your brand uses Instagram to reach your audience and drive sales, but have you utilized your profile to its full potential? Have you taken the time to think about your Instagram bio?

Picture your Instagram bio as the first impression a user has of business. Will they...

February 12, 2019

When I hop on my personal Instagram account, I feel like I have at least five follow requests from aspiring influencers every single day. From fashion bloggers to foodies to self-proclaimed content creators, everyone is looking for a way to sell themselves on Instagram...

January 25, 2019

Unlike a Snapchat Story, Instagram Stories can follow your business forever. With the feature Instagram Story Highlights, the social media platform created a way for your stories to live on your profile page, underneath your bio. (This is something you’ll want to keep...

January 14, 2019

One of the most prominent lessons I remember from my course load at Point Park University is the four P’s of marketing. If you’re unfamiliar with this term, the four P’s include product, price, promotion, and placement. 

First, you need to establish what exactly your pr...

August 2, 2017

While it is nice to see your followers steadily increase on your profile page, this number is not the most important thing you should be worrying about when running an account. What you should be focusing on is your account engagement.

July 31, 2017

Instagram Hashtags to Build Your Following

Adding a hashtag to your post puts you into a “stream” of different categories in Instagram. The more “streams” you are in, the more people will see your photos. Create your own list of 30 hashtags that works best for you and t...

July 31, 2017

What you need to know :

Instagram is one of the most cost-effective ways to show-off your brand and personality....

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