Bethenny Frankel

Self-made businesswoman, TV producer, multiple New York Times bestselling author

Woman sitting outdoors on a striped towel, wearing a black swimsuit, large sun hat, sunglasses, and gold jewelry, smiling at the camera.

OUR PARTNERSHIP

We supported Bethenny and the Skinnygirl brand with organic social media on Instagram, Facebook, and TikTok delivering results including:

3x

INCREASE IN SKINNYGIRL’S ENGAGEMENT ON IG

146%

INCREASE IN BETHENNY’S TIKTOK FOLLOWERS

+2.34M

INSTAGRAM AUDIENCE SIZE AFTER LSM WORK

Key Objectives and Achievements

  • Managed social media launch around new show on HBOMax called The Big Shot

  • Executed creative social strategy for the launch of Skinnygirl swimwear, cherry juice, readers and pizza

  • Developed strategy to increase user generated content within the Skinnygirl community

  • Shot and edited all video content for Bethenny’s personal social accounts

A woman with long dark hair, wearing a pink patterned hoodie, is sitting on a bed holding a red and white bag of snacks labeled 'Skinnygirl'.
A dark green heart-shaped symbol with a line extending from the bottom.
A woman with long dark hair wearing headphones, sitting at a recording studio table with a microphone, a laptop, and glasses, smiling at the camera.
Four bottles of Skinnygirl salad dressings in a row on a kitchen counter, with lemons in a basket on the left and a stove in the background.
Woman with long brown hair, wearing glasses, a blue sweater, and a watch, sitting at a white table, looking at her smartphone, with a laptop in front of her.
A person pouring dietary supplements from a red bottle labeled 'SkinnyFit' into their palm, with a plant and a sink in the background.

“Katie and her team were a pleasure to work with and went over and above on a daily basis to service our social media and content needs across multiple fronts. I so appreciated their creativity, knowledge of the latest trends, and amazing work ethic.”

— Jill Kravetz, Skinnygirl COO